The Media Store promotes Emma Davis to Search Director

The Media Store has promoted Emma Davis to Search Director, placing the long-serving performance specialist in charge of the agency's paid and organic search offering.

Davis, who joined the independent media agency in 2021 as a Performance Media Assistant, will oversee the agency's search strategy, lead its search team and drive search innovation across client accounts. 

She previously held roles including Digital Performance Executive (Search) and Search Manager, and earlier this year was named a finalist in the 2026 Mumbrella Awards for Emerging Talent of the Year and the 2026 B&T Women Leading Tech Awards.

Internal promotion

The Media Store CEO Stephen Leeds said Davis had consistently demonstrated strong strategic and leadership capability.

"Since joining The Media Store, Emma has grown her skills and demonstrated excellent leadership ability, building a reputation for her strategic thinking, deep search expertise and commercial acumen. Her ability to deliver best-in-class optimisation strategies while leading clients through the evolving world of search with confidence has set her apart at every stage of her career. 

"Emma brings a rare combination of technical capability and calm, solution-driven collaboration to her clients, consistently delivering value for businesses. Her promotion marks a significant step forward for both her career and our search offering – this recognition is so well-deserved.

"Emma's promotion is part of our commitment to investing in and growing our people. Professional development lies at the heart of our people-first approach to business. We are passionate about attracting and retaining top media talent and providing opportunities for our people to grow and lead. Our commitment to industry training, our own learning and development program, and our continued efforts to promote from within have resulted in staff tenure double the industry standard with consistently great talent."

Davis said she was excited to take on the new role.

"I'm thrilled to continue my career at The Media Store. Since joining the agency in 2021, I've been fortunate to work alongside some of the best in the business, who have encouraged me and taught me about the importance of collaboration, strategic thinking and delivering meaningful outcomes for clients. This promotion is a testament to my dedication and the supportive environment of The Media Store – I'm so excited for everything that is to come in my new role."

The appointment is effective immediately and follows Brady Lyon's promotion to Investment Director earlier this year.